I see you point Lawrie, thank you – but I do think the crux of my argument is that content has no inherent meaning, meaning is applied through content, so to attached such weight and purpose to an adjective is a problem. Digital, gives us all, the opportunity to be creators and consumers of content – do we stop creating content ? Content creation without doubt is more an attribute of digital media than print media (I think we can agree). The nature of print media is static (fixed) – I think your argument resides there rather than in content as such (?).

Very interesting!