Insightful piece Lawrie, thanks for sharing. It’s interesting to consider the distinction between community building and networking. Engagement is no less a challenge in business than in education with so many brands and messages competing for people’s attention. My mantra is Engage-Educate-Enrol – a process I talk about in my book Leveraged Consulting in the Digital Age – whether in business or everyday networking, it’s a value-driven, digitally-smart way to build relationships based on know, like, trust. But the process only starts when what you’re sharing is relevant. To get any engagement going, relevance and timing are critical – right thing, right audience, right place, right time.